Hello.
I'm Sally, a creative with over 20 years experience as a writer in the ad industry. I love curious, thought provoking, snort-laugh inducing ideas that inspire people do and feel things (other than tune out, scroll by or run for the hills... unless that's the brief, of course). I think it's our job as creatives to make ads that aren't like ads. 
Yes, yes, and?  I've worked with all kinds of brands. Australia Post, Myer, BMW, GMHBA, Covergirl, AAMI and News Corp Australia, to name a few. I've helped educate, persuade, motivate and inspire people. I've managed creative teams, editors, designers, clients, a golden retriever, two children and many a meltdown.
Uh, huh, and? I love coming up with ideas. Ideas for new products, PR stunts, activations, apps, content series, POS, social and outdoor campaigns. Blue sky thinking is my happy place, thoughts that sneak in and capture the attention of audiences whatever medium they take. I also like crafting films, radio spots, social campaigns and pitch decks. 
Ok, you're boring me now... All that important, nitty gritty stuff aside, the work I'm most proud of is for brands I believe in, created with people I like and respect. I know, I know, a little vomit just popped into your mouth, but it's true. 

Yep. So? So, you've got this far cranky-pants, if you'd like to work with me, please get in touch.