Massey Fergusson wanted an idea to get them talked about, by farmers and tractor dealers, but also everyday Aussies. "Farmer wants a Tractor" was born. An idea for an online series about a cast of farmers' search to find their “life tractors”. 
Farmers across the country could apply for a role in the proposed series, while social videos called for nominations and a cast of potential "tractor loves" was compiled. Farmers could even hook up with tractors online. 
Sadly "Farmer wants a tractor" didn't win the right hearts and never made it to the screens. 
Ah, coulda, shoulda, woulda.
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