700,000 Aussie kids don't get taught music at school. To help The Song Room put real instruments in their hands, we made a campaign out of air. We sold Air Guitars, Air Drums and Air Triangles, an Air Orchestra performed on TV. We even sold Air Instruments online.
Air instruments were sold in JB Hi-Fi to help put real instruments in the hands of kids with only air to play.
An orchestra of kids playing air instruments performed on TV.
